Publishers
CreativesOnTap™ helps you to improve efficiency and scale the creative development process with an end-to-end customized solution that enables you to address workflow issues, respond to fluctuating demand and monetize your longtail advertiser… all with a cloud-based, no-footprint application that’s as easy as point and click.
FEATURES
• DIY, self-serve, point and click, cloud based technology solution
• Production teams have private libraries and can create shared libraries of multi-use templates, logos, images and files
• Automatic file optimization
• Automatic generation of JPG, GIF and SWF file types
• Customize file naming conventions
• Easy review, approval and trafficking queue
• Monetize your inventory: Advertisers can create high-quality banners ads in a matter of moments and park them in your trafficking queue
• Pre-populated image libraries sorted by vertical markets
• Pre-populated IAB standard template sizes or customize to meet your needs
• Private labeling – User Interface re-skinned to match your unique branding requirements
BENEFITS
• Increase efficiency
• Scale creative production
• Respond the changes in demand without adding or subtracting staff
• Manage and monetize remnant inventory
• Increase your CPM revenue